1. INTRODUCTION

This Privacy Policy describes how Baldwin ("we," "us," or "our") collects, uses, and shares information when you use our website baldwin.com (the "Site"). We respect your privacy and are committed to protecting it through our compliance with this policy. This policy applies to information we collect on the Site, in email, text, and other electronic messages between you and the Site, and when you interact with our advertising and applications on third-party websites and services.

2. INFORMATION WE COLLECT

2.1 Information You Provide We collect information that you provide directly to us when you register on the Site, place an order, fill out a form, respond to a survey, or correspond with us. This information may include: Contact information, including your name, email address, mailing address, and phone number. We need this information to process your orders, deliver products, send order confirmations, and provide customer support. Payment information, including credit card numbers, billing addresses, and other financial information. We use secure payment processors to handle transactions, and we do not store complete credit card information on our servers. Account information, such as your username, password, and preferences. This allows you to create a personalized experience and easily track orders and account activity. Order history and shopping preferences, which help us recommend products you might enjoy and improve our offerings based on what customers like. Communications with us through contact forms, email, or customer service interactions. We save these to provide better service and address any concerns or questions you may have.
2.2 Information Automatically Collected When you visit our Site, we automatically collect certain information about your device and your interaction with the Site. This information includes: Usage data about your interaction with our Site, such as pages visited, time spent on those pages, products viewed, and the path taken through the Site. This helps us understand how customers use our site and where we can make improvements. Device information, including your IP address, browser type, operating system, and device identifiers. This information helps us optimize your browsing experience and troubleshoot technical issues. Cookies and similar technologies that help us recognize you when you return to our Site, remember your preferences, and understand how you use our Site. We use this information to make your browsing experience better and to tailor content to your interests. Location information, such as your general geographic location based on your IP address. This helps us provide relevant content and shipping information.

3. HOW WE USE YOUR INFORMATION

We use your information to provide our products and services and to improve your experience with Baldwin. Specifically, we use your information to:
Process orders and payments, fulfill your requests, and send you order confirmations and shipping updates. This is essential to delivering the products you purchase from us.
Communicate with you about orders, products, services, and promotional offers that may be of interest to you. We want to keep you informed about new products, special promotions, and other news from Baldwin. Improve our Site and services by analyzing how users navigate and interact with our Site, which helps us identify areas for improvement and new features. Personalize your experience by remembering your preferences and showing you products that align with your interests and previous purchases. Comply with legal obligations, including maintaining records required for tax and accounting purposes, responding to legal requests, and protecting our legal rights. Prevent fraud and enhance security by monitoring for suspicious activities and verifying identity when necessary to protect both our customers and our business.

4. INFORMATION SHARING

We respect your privacy and are selective about who we share your information with. We may share your information with: Service providers who perform functions on our behalf, such as payment processors who process your credit card transactions, shipping carriers who deliver your orders, customer service providers who assist with inquiries, and technology providers who help maintain our Site and services. Professional advisors, including lawyers, auditors, and insurers, where necessary in the course of the professional services they provide to us. Law enforcement or government authorities when required by law or to protect our legal rights. This includes responding to court orders, subpoenas, or similar legal processes. Business partners in connection with a corporate transaction, such as a merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. In such cases, we will require the recipient to honor this Privacy Policy. We do not sell your personal information to third parties for their marketing purposes. We may share aggregate, non-personally identifiable information about Site users with third parties for industry analysis and demographic profiling.

5. DATA SECURITY

We implement appropriate measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include internal reviews of our data collection, storage, and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the secrecy of your account credentials and for any activities that occur under your account.

6. YOUR CHOICES

6.1 Account Information You can update your account information, including your contact information and preferences, by logging into your account on our Site and visiting the account settings page. If you need assistance, please contact our customer service team at help@baldwin.com. 6.2 Marketing Communications You can opt out of receiving marketing communications from us by clicking the unsubscribe link in any marketing email we send you, or by contacting us at marketing@baldwin.com. Please note that even if you opt out of marketing communications, we will still send you transactional messages, including emails related to your account or purchases. 6.3 Cookies You can manage cookie preferences through your browser settings. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.

7. CHILDREN'S PRIVACY

Our Site is not directed to children under 16. We do not knowingly collect information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at privacy@baldwin.com. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

8. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, your information may be transferred to and processed in the United States, where our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using our Site, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Privacy Policy.

9. CALIFORNIA PRIVACY RIGHTS

California residents have specific rights regarding their personal information under the California Consumer Privacy Act (CCPA). These rights include: The right to know what personal information we collect, use, disclose, and sell. The right to request deletion of personal information. The right to opt-out of the sale of personal information. The right to non-discrimination for exercising consumer rights under the CCPA. To exercise these rights, please contact us at privacy@baldwin.com with the subject line "California Privacy Rights Request." We will respond to verifiable requests within the timeframes required by law. We may need to request specific information from you to help us verify your identity and ensure your right to access your personal information.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. For significant changes that materially change the way we use or share your personal information, we will provide more prominent notice, such as by sending you an email notification.

11. CONTACT US

If you have questions about this Privacy Policy, please contact us at privacy@baldwin.com.